There are different types of advertising vehicles available nowadays, making it tough for advertisers to decide on the best ones when designing their advertising strategy. From traditional newspaper advertisement to interactive Internet advertising to email advertisement, advertisers have endless opportunities. When looking for a successful advertising campaign for any product or service, a healthy blend of all the advertising tools is the best approach.
Use of Newspaper Advertising
Lately newspaper advertising is getting more attention. Even though Internet dominates the present day world, it is vital to keep in mind that a large section of the population today reads the newspaper each morning and ignoring the systematic relevance of newspapers can be a lethal error for any business. Many small as well as large companies advertise through the newspaper and newspaper advertising is recognized to engender better response than some other methods of advertising. Lot of research has led to the conclusion that this form of advertising can earn 5 times of each penny spent.
Tips for Successful Newspaper Advertisement
When newspaper advertisement is a part of any advertisement strategy, it is important to achieve as much as possible for the cash spent. Some tips have been listed below to assist in getting the most out of newspaper advertising.
Advertise in bigger newspapers- It is a good idea to begin with a local newspaper, but if the response is not satisfactory, go for the larger newspaper group. Unlike the popular belief, it is not that expensive to advertise in some of the nationwide newspapers especially if small ads are placed.
Pick the correct day of the week- Some days of the week are unofficially better for placing certain advertisements in the newspaper.
Use a catchy headline- Many people just read the ads which grab their attention so work hard at to create ads with the best headlines.
Choose the right spot in the newspaper- Don’t just place the ad but make sure that they appear close to a popular section or a part of the paper that typically gets more attention.
Be Patient- It is very important to keep patience as newspaper advertisements may not get hits immediately as typically readers need to go through them many times before acting. Don’t be in a hurry.