Public transport advertisement is a very popular advertisement strategy especially in cities and urban areas. It falls under the broad category of outdoor advertisement which also includes billboards on the streets and highways, public sitting benches, signs and posters, and advertisements on buses, trains, taxicabs, and in subways. All these outdoor advertisement media share similar advertising methods and rules. There are several types of public transport advertisements, and there are several benefits of this form of advertisement strategy. Below is a quick highlight.
Types of Public Transport Advertisement
Queen and king signs are advertisement materials that are located on the sides of buses or taxicabs. They are actually the largest of such signs and they are often attached to a vehicle using aluminum frames.
Another type of public transport advertisement that is common on buses is tail signs. They are usually located on the vehicle’s rear. When people are stuck behind a vehicle with a tail sign in a traffic jam or at a traffic light, they get to know what the tail sign at the back of the vehicle says before they begin moving again.
Another popular form of public transport advertisement is interior cards. These are often smaller and they can only be viewed by the passengers. They usually line the windows and tops of the vehicles and also include a sign that is placed behind the vehicle’s driver.
Benefits of Public Transport Advertisement
Public transport advertisement has several benefits. Firstly, it is always in the public domain, meaning it assuredly reaches its target audience. The fact that people cannot switch it off or throw it out ensures that people will be always exposed to the advertisements regardless of if they want it or not.
Secondly, public transport advertising operates under the frequency principles. The advertisements are often placed for a couple of months and people who use the same route will repeatedly view the messages.
One great thing about public transport advertising is that it can reach the target audience as a part of the environment. Unlike radio, TV, or newspapers, it does not have to be invited in the home, and it does not also provide entertainment so as to capture the audience.