Out-of-home ads

With majority of advertising activities often concentrating on TV and the internet through social media nowadays, many people might have doubts about the benefits of poster advertising. Although poster advertising has been around for a long time, it is still a great advertising tool with several benefits that can be compared to other high-tech advertising [...]

Electronic signage uses illuminant media for advertising purposes. Together with conventional billboarding it makes up the bulk of what is called “out-of-home-advertising”. The impact and resonance of some of its campaigns is massive. The colourful billboards in Westfield Stratford City Shopping Centre keep impressing even after several visits to the mall. Moodmedia.co.uk deliver in-store media [...]

A few years ago, the best place for advertisers to reach consumers was in their homes, through television advertising. This no longer holds true. Commuting times are much longer than they used to be for many people, meaning less time is spent at home, and more and more people are watching programs online instead of [...]